7 Instagram Strategy for Effective Engagement

3 min readSep 4, 2019

We all have opportunities to succeed in today’s market and the “HOW” is in our hands with over 5 Billion mobile phone user worldwide by Statistia. With the help social media, we can communicate and engage our customer; delivering experience without breaking the bank.

Instagram stories is one of the fastest means to engage with your users especially with over 1 Billion active users. With Insta Story your connection is fun and authentic.

7 Tips to develop an effective strategy Instagram:

Tell a story. The Instagram story provides you with the ability to attract and engage with your users sharing an authentic experience. Insta Story is succinct and easily consumable, it gets high engagement. Using bite-sized content allows you to connect with users and build a community of people who will endorse your brand or business.
Be authentic. Being authentic and true to you, brand and/or your business crucial and the most important aspect of any social media strategy. In Africa, there a saying “you can’t
Be creative. There are no official rules for how you can use Insta story or any social media. My recommendation is to start engaging by adding value. Be creative and think of different ways you can create content that engages and offers value to your audience. Check out Learntor rate engagement in only 2 weeks.
Offer value. Know your audience and your target market. Take the time to understand your target audience. The best way to build a community on social media is to offer value by entertainingly solving problems.
Build a strategy. Draft a plan by using a content calendar. Winston Churchill: “He who fails to plan is planning to fail.” Develop a content strategy for yourself or business objectives. Use call-to-action in your stories and encourage your viewers to take action. Familiarise yourself with seasons, holidays, product launches or promotions. Add your stories to your highlights to bring more attention to them.
Promote your story. There are several ways to promote your Instagram stories. Encourage your users to share your stories with friends or groups. Use hashtags, location stickers, @mention. Cross-post your stories to your Facebook page. Use paid ads to increase engagement with your stories.
Use a call-to-action. The number one way to drive results from your stories is to use a call-to-action. Valuable content increases engagement and the possibility to take action and engage with your business.